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Privacy Policy

About us

We are Eagle Eye Care UK Limited, a company registered in England under number 09692397. Our registered office is at 194 Totley Brook Road, Sheffield S17 3QY.

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At Eagle Eye care ("we," "our," "us"), we are committed to protecting and respecting your privacy. As custodian of personal information relating to your medical treatment, we must treat that information in accordance with all applicable law and guidance. This Privacy policy provides you with an overview of how we will manage your data, from the point at which it is gathered via this website. We will use that information for a variety of purposes including, but not limited to, providing you with care and treatment, sharing it with other medical professionals and research/clinic audit programmes, and seeking feedback on your patient experience. We may also, with your specific agreement, contact you with materials relevant to your care with us. This policy will give you all the details you need on how we use your information, the conditions under which we may disclose it to others and how we keep it secure. Please read this policy carefully to understand our views and practices regarding your personal data and how we will treat it.

 

If you have any questions about this Privacy Policy, please email us at the following address to admin@eagleeyecare.co.uk. Alternatively, you can call us free on 8000 150 885.

​Information We Collect

1. Personal Data: We may collect and process the following various kinds of personal information about you.

  • Identifiable information including name, postal address, email address, phone number (including mobile), and date of birth.

  • Include background referral information, particularly vision and health.

  • Discuss your visual goals and existing vision correction solutions.

  • Manage your prescription and eye health information as part of your clinical care.

  • Reported outcomes through patient experience questionnaires.

  • Special category personal data such as health and lifestyle information, including eye problems, medications, ethnicity, visual or ocular complaints, and examination reports.

  • Information about your current or past physical or mental health.

  • Treatments Details you obtained from us.

We value the confidentiality of your medical information. We make every effort to prevent unauthorised access and use of information about your current or previous physical and mental health. Eagle Eye Care complies with UK Data Protection Law(s), which include the UK General Data Protection Regulation ('UK GDPR'), the Data Protection Act ('DPA' 2018), the Privacy and Electronic Communications (EC Directive) Regulations

2. Usage Data: We collect information about your activities with our site, including IP address, browser type, referring/exit pages, and date/time of visit.
3. We may use cookies, web beacons, and other tracking technologies to collect information about your interactions with our website.

('PECR' 2003), and any other UK legislation relating to privacy rights or the use or processing of personal data.

How We Use Your Information

We use the information we collect for the following purposes:

  • To Provide Services: To fulfill any requests or transactions you make on our Site;

    • confirm appointments;

    • seek your views or comments on the services we provide;

    • notify you of changes to our services;

    • send you communications which you have requested or that may be of interest to you.

  • To Improve Our Site: To analyse how our Site is used, enhance its functionality, and improve the overall user experience.

    • For our internal purposes, such as data analysis, audits; developing new products; enhancing our website, improving our products and services, identifying Site usage trends, personalizing your experience on the Site by presenting products and offers tailored to you and determining the effectiveness of our promotional campaigns.

  • To Communicate with You: To respond to your inquiries, provide customer support, and send you updates, marketing communications, or other information that may interest you.

    • To send you important information regarding our relationship with you or regarding the Site, changes to our terms, conditions, and policies and / or other administrative information.

  • To Comply with Legal Obligations: To comply with applicable laws, regulations, and legal processes.

    • Necessary to meet a legal or regulatory obligation set by our regulators, such as the General Optical Council (GOC), General Medical Council (GMC), CORU, Irish Medical Council (IMC), Care Quality Commission (CQC)) and our data protection supervisory authorities, the Information Commissioner’s Office (ICO) or the Data Protection Commission (DPC).

We will not sell or rent your information to third parties.

We will not share your information with third parties for marketing purposes.

We may also share information collected through the Site:

  • To our third – party service providers who provide services such as website hosting and moderating, mobile App, hosting, data analysis, payment processing, order fulfilment, infrastructure provision, IT services, customer service, e – mail and direct mail delivery services, credit card processing, auditing services and other services, in order to enable them to provide services on our behalf;

  • To our affiliates for the purposes described in this Privacy Policy;

  • To a third party in the event of any reorganisation, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings)

How We Share Your Information

We may share your information with the following parties, such as service providers, for legal purposes or as specified in this Privacy Notice including

  • A doctor, nurse, carer or any other healthcare professional involved in your treatment

  • Other members of support staff involved in the delivery of your care, like receptionists and administrative staff

  • Anyone that you ask us to communicate with or provide as an emergency contact, for example your next of kin or carer

  • NHS organisations, including NHS Resolution, NHS England, Department of Health

  • Other private sector healthcare providers

  • Your GP

  • Your optometrist

  • Your clinician (including their medical secretaries)

  • Third parties who assist in the administration of your healthcare, such as insurance companies

  • Private Healthcare Information Network

  • National and other professional research/audit programmes and registries

  • Government bodies, including the Ministry of Defence, the Home Office and HMRC

  • Our regulators, like the Care Quality Commission

  • The police and other third parties where reasonably necessary for the prevention or detection of crime

  • Our insurers

  • Debt collection agencies

  • Credit referencing agencies

  • Our third party services providers such as IT suppliers, actuaries, auditors, lawyers, marketing agencies, document management providers and tax advisers

  • Selected third parties in connection with any sale, transfer or disposal of our business

How do we collect your information?

We may collect personal information from a number of sources, including, but not limited to:

  • Directly from you

Eagle Eye Care collects information directly from you through various channels, including enquiries, service use, website forms, correspondence, and marketing campaigns.
When you register as a patient with Eagle Eyecare, we may collect additional information from you as well as from other sources, such as:

  • From other healthcare organisations.

    • Patients typically receive healthcare from other organisations, and in order to offer you with the best possible treatment, we may need to obtain personal information about you from other institutions. This may include:

• Medical records from GPs, NHS, optometrists, clinicians and private healthcare organisations, including clinic/hospital visits, diagnosis and medications.

Data Security - Agreement and Declaration

Your medical information will be shared with the individuals who are involved in your treatment or care at Eagle Eye Care Limited. We believe these disclosures are in your best interest. Eagle Eye Care is committed to respecting the confidentiality of your non-medical information, including details about your Guarantor or Sponsor, whether it comes to account billing, processing, payment, or collection, as well as credit referencing. This applies to any individual or organisation involved in billing, payment processing, collection, or credit referencing activities. To accomplish this, Eagle Eye Care will take all necessary steps to safeguard your data.

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As required by law or regulation, Eagle Eyecare must share specific clinical data with governmental and regulatory bodies such as the General Medical Council (GMC), the General Opticals Council (GOC), the Nursing and Midwifery Council (NMC), the Medical and Healthcare Products Regulatory (MHRA), and the Care Quality Commission (CQC). This could include any personally identifiable healthcare information, such as your NHS patient ID number or equivalent.

Eagle Eye care is obligated to disclose specific personal data with the Private Healthcare Information Network 'PHIN.' Please visit the PHIN website at https://www.phin.org.uk/.

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We collaborate with a network of trustworthy service providers who assist us with our operations. These include website hosting, mobile app development, data analysis, payment processing, order fulfilment, IT services, customer service, and others. By partnering with these individuals, we can ensure that our services are delivered efficiently while consistently improving our quality of care.

We utilise patient postcodes and email addresses for analysis purposes. We may securely share this information with our trusted partners to acquire a better understanding of our target audience. This relationship helps us to find chances to improve Eagle Eye Care Limited's advertising strategy. We carry out this action based on our professional judgement and ethical standards.

Your Rights

In accordance with data protection law, you have several rights over the personal information that we possess about you, including

  • Access: the right to access your personal data.

  • Correction: The right to request correction for inaccurate or incomplete data.

  • Deletion: the right to request deletion of your personal data.

  • Opt-Out: The right to opt-out of marketing communications.

These include the rights to know what information we have about you and how it is used. You may exercise these rights at any time by contacting us using the information provided in this notice.

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There are certain additional rules about how these rights apply to health information, as outlined in legislation such as the Data Protection Act (current and future), the General Data Protection Regulation, and any supplementary legislation governing the use of personal information.

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If you make a high number of requests or it is evident that we cannot reasonably comply with a request, we are not required to answer. Alternatively, we can charge for responses.

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In certain cases, you have the right to request that we remove or change how we process the personal information we have about you. However, there are exceptions to this right, and in rare cases, we may refuse to delete the information in question. In particular, we are not required to comply with your request if it is necessary to retain your information in order to perform tasks in the public interest, such as public health, or for the purposes of establishing, exercising, or defending legal claims, or if your request contradicts our legal obligations.

Retention of Data

We keep your personal information for the period of time necessary to achieve the objectives outlined in this Privacy Policy and for the retention periods indicated in our Health Records Management Policy. This only applies if an extended period of retention is required or permitted by law, or to meet a legal obligation. We will retain your personal information for an appropriate duration.


As part of our commitment to upholding high standards, we will keep a record of your eyesight test results for a minimum of ten years.

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Assume you're interested in getting laser or lens treatments from us. In that situation, we respectfully ask that you come to one of our clinics for a consultation to determine your suitability for surgery. During the consultation, we will gather the required information, such as your contact information, health history, and lifestyle, to determine whether surgery is appropriate for you. In addition, we will perform an eye examination to assess your vision. The information recorded during your laser or lens consultation or treatment is critical to your medical record. It must be retained for at least ten years, as stipulated by our regulators.

Security

We employ effective organisational, technical, and administrative measures to safeguard personal information within our control, in accordance with our Privacy Policy.


Unfortunately, due to external security risks, we cannot guarantee secure data transmission over the Internet. Please be aware that any transmission over the Internet is done at your own risk.

What marketing initiatives do we carry out? 

We may also use your personal information to provide you information about products or services related to ongoing eye care or treatment that may be of interest to you, if you have given us your consent in order to do so. 

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If you no longer wish to receive marketing emails from us, just click on the "unsubscribe" link found in all of our emails; otherwise, you may always contact us 

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We do not share your personal information with any external market research organisations, nor do we sell it to third parties.

Third Party Links and Services

This Privacy Policy does not address, and we are not responsible for, the privacy, information, or other practices of any third parties, including any third party operating any site or web property (including, without limitation, any App) that is accessible via this Site or to which this Site links. The presence of any such site or property on the Site, or the inclusion of a link to it, does not mean that Eagle Eye Care endorses it. We recommend you to read their privacy policies.

Updates to this Privacy Policy

We may change this policy from time to time, so please check this page occasionally to ensure that you are aware of any changes. By using our website, contacting us by telephone, or visiting one of our branches, you’re agreeing to be bound by this policy. This policy was last updated in August 2024

Contact us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Eagle Eye Care Limited
194 Totley Brook Road, Sheffield S17 3QY.
contact@eagleeyecare.co.uk
8000 150 885

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